Paint your driver for extra yards

I'm far from an equipment junkie but was interested by this: "A major shaft company took a group of identical drivers and painted the shafts black on half of them and champagne on the other half. During a "blind" test the majority of male golfers swore that they could hit the black-shafted drivers farther than they could hit the champagne-shafted drivers. Few realized that the clubs were identical."
However, many players could cut their handicaps by avoiding black equipment in favour of green, or even pink, as these 'softer' colours will encourage them to swing less aggressively.
Note: this post has been edited as the source article is no longer on the web and the domain is was posted on has been taken over by spammers.